Shift AI welcomes Ian Godbold as Digital Transformation Consultant

---

A Respected Leader in Automotive Digital Innovation

For those familiar with the European automotive landscape, Ian Godbold stands out as a respected figure in the industry. With decades of experience, Ian has spearheaded digital success for some of the largest automotive brands and groups across Europe. His innovative approach to online retail, digital marketing, and customer engagement has consistently driven exceptional results, solidifying his reputation as a forward-thinker and leader in digital transformation.

A Shared Vision for the Future

Our partnership with Ian began in 2024, sparked by a shared passion for transforming the automotive space through cutting-edge digital solutions. At Shift AI, we believe that speed, seamless communication, and exceptional customer experiences are essential for dealerships to thrive in today’s market. Ian’s expertise aligns perfectly with our mission to empower automotive dealers with tools that increase efficiency, save costs, and boost sales.

Reflecting on our collaboration, Ian shared:

"Joining Shift AI marks an exciting chapter for me. I’ve seen firsthand how their innovative approach is reshaping the dealer landscape, and I’m thrilled to contribute to their mission of delivering speed, efficiency, and unmatched customer experiences. 2025 is going to be a transformative year, and I’m eager to work alongside this talented team to make a lasting impact for dealers across Europe and beyond."

What We Do at Shift AI

At Shift, our AI-driven platform centralises dealership communications into one seamless hub. Our autonomous AI assistant:

• Engages leads instantly through all communication channels, ensuring no enquiry is left unanswered.

  
  

• Connects customers with sales teams in real-time, minimising delays and enhancing the buying experience.

  
  

• Automates CRM updates to keep dealership records accurate and up-to-date without manual input.

  
  

• Schedules test drives and appointments, directly syncing with sales calendars to optimise dealership workflows.

  
  

This comprehensive approach not only improves lead conversion rates but also ensures that sales teams can focus on closing deals, over managing enquiries. Our clients report faster response times, better organisation, and increased showroom traffic.

Ian’s Role in Driving Innovation

Ian’s focus with Shift AI will centre on three key areas:

1. Feature Development – Leveraging his deep industry knowledge to assist in the refinement of our latest tools and features, ensuring they drive measurable results for dealerships.

   
   

2. User-Centric Alignment – Enhancing the user experience by ensuring our platform aligns seamlessly with the day-to-day operations of dealership teams, allowing for greater adoption, faster lead engagement, and smoother workflows.

3. Market Development – Assisting market expansion by identifying new opportunities within the automotive sector, fostering strategic partnerships, and supporting the adoption of Shift AI across broader dealership networks. Ian will play a pivotal role in assisting Shift AI meet evolving dealership needs and industry trends.

Looking Ahead

As we enter this next phase of growth, Ian’s insights will play a crucial role in shaping the development of Shift AI. With exciting new developments already underway, our clients can expect powerful new tools designed to drive even greater ROI in 2025.

We’re excited to have Ian on board and can’t wait to see what we accomplish together.

To learn more about our upcoming innovations book a call to discover how Shift AI can help your dealership achieve success in 2025 - https://meetings-eu1.hubspot.com/ben59?uuid=9e3e04e9-5830-451c-ae0a-e5a97698f43f